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chief guerilla officer | 
| Afgekort: CGO.
Ironisch bedoelde bijnaam voor de persoon die in een organisatie eindverantwoordelijk is voor guerrilla marketing.
Zie ook: managementteam, bestuur, raad van bestuur. Vergelijk: C-suite, chief executive officer, chief financial officer, chief information officer, chief knowledge officer, chief marketing officer, chief operating officer, chief risk officer, chief talent officer, chief sustainability officer, chief diversity officer, chief digital officer.
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